Importance of Visual Content in Digital Marketing Strategy

Research shows that it takes around 8 seconds for a person to decide that if they like a web page or not. The impact of visual communication is continuing to grow. A visual thing can put a tempting effect on visitor to read image rather that well-written content. In 2019, 84% of marketing is depends on visual communication. Visual content in digital marketing strategy helps users to remember content or information more speedily or effectively. The reason behind it is that the images directly deposited in long-term memory section.

Why You need a Visual Content in Digital Marketing Strategy?

In SEO or digital marketing, content is king and this rule is still ruling. But trend in digital content marketing has become so mainstream that you can’t ignore the power of visual.  

History says that human brain processes visuals 60,000x faster than simple text.

This highlights the importance of visuals content in digital marketing as well. It’s a great strategy to grab the attention of users.

Let’s get a look that how’s visual marketing helps!

People Prefer Visual

A better understanding of content is effective in SEO but creating visual content has a super ability to attract users. As, human are visual being and only 10 to 20% of people on the internet spend time on reading. If we present, some information with visual elements then information can be turned into a favorable response. Because people usually prefer visual content provide a better response than just plain textual content.  So, it’s necessary to use visuals in your content to attract more users on your site or blog.

Engage Customers Through Storytelling

By adding visuals in content marketing campaigns makes your ads more interesting. Using visual elements, you can engage customers through impressive storytelling. That may become your brand identity after getting satisfactory conclusion. Because, people brains are hardwired to respond to storytelling.

Visual put a Long-Lasting Impact

Instead of having a long blocks of text in your website or marketing strategy try to break content with impressive images or videos so that people can digest more easily. It is because, visual put along-lasting impact on people minds rather than text. People only remember 10% of what they hear but when it converts to visualization, retention also goes up to 65 percent.

• Visuals are easy to remember
• Visual deliver your message more faster
• Best to present your proposal with statistics

Boost Engagement

By embedding images or videos on your website you can engage visitors on landing page. This will ultimately improve click- through rate and visitor’s engagement on other parts of website. You can also implement visual strategy in your brand marketing to boost engagement. For this purpose, all you need is to identify:

• What is your community?
• Set goals, target audience to achieve branding success
• Wisely choose the right visual format to boost engagement

Types of Visual Content Marketing Strategies

• Images
• Videos
• Infographics
• Presentations
• Screenshots

Consequently, you can generate high-quality traffic and boost your business using visual content digital marketing strategies. This is going to be the best for your brand and business. It will also be great if you start using it right now 🙂

Read More:

7 Superlative Ways To Promote Your Business Online

Best Social Media Branding Strategies To Grow Your Business